Apr 5, 2022
In the world of small business, figuring out which essential business practices to prioritize can be difficult. In a recent industry survey, one of the biggest factors holding back small businesses was the lack of an IT department.
Granted, small businesses often face capital related challenges that prevent them from investing in certain departments in their beginning stages. However, a lack of investment in IT is a key factor in what makes a successful small business. Prioritizing IT can be more effective than elements like marketing, human resources, and industry expertise.
Does IT Make a Bigger Difference than Marketing?
IT can make a bigger difference than marketing when it comes to the optimization of running a small business. Though both fields are beneficial, adopting a proactive approach to IT is what will make your business stand out.
One way to prioritize IT is to work on growing your in-house IT team along with your customer service staff. Another way can be to sign up with a Managed Services Provider (MSP) that can take care of your IT needs.
On one hand, an in-house IT team makes contacting someone for IT emergencies a department away. However, a best-in-class business almost always has a Service Level Agreement (SLA) with a reputed MSP.
How Can an MSP Help?
MSPs offer a wide range of product and benefits to boost your small business. It can help small business owners by cutting operational costs, helping them execute better time management, and much more.
Outsourcing IT to a trusted MSP is more affordable than hiring an in-house team. MSPs are flexible and scalable and can easily grow alongside your business. This allows you to meet your growing IT requirements without worrying about costs or resources.
Using MSP services also grants small business owners more freedom to focus on other aspects of their business. This can include digital marketing, sales, expansion, and other day-to-day trivialities.
Finally, using an MSP will reduce a business’ IT emergencies before they even start. When a small business has an SLA with their trusted MSP, the MSP will regularly monitor the IT infrastructure.
An SLA will typically cover regular backups and periodic network monitoring for latency issues. MSPs also perform timely security updates, patch applications and more. By identifying potential problems early on, the chances of a severe IT issue impacting business is reduced.
Stopping IT problems before they happen can save small businesses time and money. If it does reach the emergency stage, an MSP service agreement prioritizes the client’s needs over one-off resolutions.
How Do You Provide the Proper Technology?
Businesses that have service contracts with MSPs have access to the latest modern technology. The IT industry is constantly evolving, and managed service providers prioritize the importance of keeping up with the newest changes.
MSP companies actively research new technology in the IT industry and are able to advise clients about new products and services. An in-house IT department may not always have the opportunity to research and implement technology beneficial to a successful business.
Overall, MSPs can add tremendous value to SMBs by bringing scalability, flexibility, and innovation to the average IT setup. MSPs optimize your IT set-up to equip your business with the footing you need to compete in your industry.
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